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  • Cavalli 

    Club 

    Restaurant & Lounge

    Bringing a whole new lifestyle concept to the city, Cavalli Club lives true to every element of Roberto Cavalli’s style.

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  • Anonymous 

    Lounge 

    An unusual atmosphere for a unique venue where people in Dubai gather to enjoy drinks and lounge food till 6 am with an array of cool tracks setting the tone of the night.

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  • Epicure 

    Catering

    Voted one of the top catering companies in the region.

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  • Billionaire 

    Mansion 

    Dubai

    A one stop lifestyle destination in Dubai.

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  • the 

    health 

    co.

    A leading wellness company providing safe and effective weightloss programs.

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  • Restaurant 

    Ours

    An unexpected dining space hidden in the heart of Knightsbridge.

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  • Solitaire

    Party in opulence and sophistication in this truly stunning Khaleiji night spot.

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  • Pragma 

    Group 

    International 

    Pragma Group is an organization that balances the art and science of business.

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  • Zam 

    Zam 

    Refreshment 

    Company

    Largest producers of soft and energy drinks in the region.

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About Us

The White Label brand and insignia personify the values of commitment, creativity and true leadership while trailblazing on every aspect of projects initiated, developed and maintained.

It is a company that seeks to provide exceptional solutions for high-end F&B establishments whilst maintaining top of the line services which are transparent, fair and ethical.

White Label is one of the management and business development arms of the Pragma Group, an UAE Holding Group that has chosen Dubai for their Headquarters to run the international operations.

The Group’s approach is consistently smart, maintaining integrity in all that they do, working with international partners to test concepts in Dubai and the region, and expand them to the international markets.

Pragma Group balances the art and science of business.

Our Services



Our Brands

Cavalli Club Dubai
Billionaire Mansion Dubai
Cirque Le Soir Dubai
Pragma Group International
Solitaire
Epicure Catering
The Health Co.
Ours
Zam Zam Refreshment Company