The White Label brand and insignia personify the values of commitment, creativity and true leadership while trailblazing on every aspect of projects initiated, developed and maintained.
It is a company that seeks to provide exceptional solutions for high-end F&B establishments whilst maintaining top of the line services which are transparent, fair and ethical.
White Label is one of the management and business development arms of the Pragma Group, a Lebanese Holding Group that has chosen Dubai for their Headquarters to run the international operations.
The Group’s approach is consistently smart, maintaining integrity in all that they do, working with international partners to test concepts in Dubai and the region, and expand them to the international markets.
Pragma Group balances the art and science of business.
StrategyThe strategy team plan specific methods to bring about a desired future which include achieving high standards with the various ongoing projects. The team plan and execute these strategies to benefit the projects future and present success. The role is vital to be current within the market with the industry competitors.
MarketingThe Marketing division are the creative vertical under which the business communication and events operate. The team work closely with the operational team to provide unique and successful solutions enhancing all brands exposure.
OperationsThe experienced team provides the smooth day-to-day running of each venue under the White Label umbrella. From liaising with the finance team, to discussing marketing ideas and strategies with the marketing team , the operations team are integral to the success of each venue and continue to be the face of the brand on a daily basis
LegalThe White Label legal department are responsible for providing, supervising and overseeing the review, negotiation and drafting of major contracts, tender documents and other legal documents as required as per UAE law.
HRThe Department of Human Resources is committed to supporting a high quality of work life for staff and faculty located across all White Label projects. The department houses several programs, including Recruitment, Equity Access & Professional Development, Compensation and Performance Management.
DesignThe design team work alongside the marketing team and come up with design concepts for a variety of artwork and visuals in both print and digital. These award winning designs are the forefront of the brand and designed with each specific brand in mind.