• Cavalli 

    Restaurant 

    & Club

    Bringing a whole new lifestyle concept to the city, Cavalli Club lives true to every element of Roberto Cavalli’s style…

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  • Cirque 

    Le 

    Soir

    The worlds most scandalous nightclub.
    If you don't know don't worry…

    Read More
  • Beefbar 

    Dubai 

    Beef restaurant with the best meat of the world...

    Read More
  • Crazy 

    Fish 

    Dubai

    specializes in fresh fish & seafood of the highest quality...

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  • Epicure 

    Catering 

    Voted recently as one of the top five catering companies in Dubai,

    Read More
  • The 

    Health 

    Co.

    A leading Wellness Company and a proven, trusted and reliable provider of safe and effective weight loss and weight management programs…

    Read More

About Us

The White Label brand and insignia personify the values of commitment, creativity and true leadership while trailblazing on every aspect of projects initiated, developed and maintained.

It is a company that seeks to provide exceptional solutions for high-end F&B establishments whilst maintaining top of the line services which are transparent, fair and ethical.

White Label is one of the management and business development arms of the Pragma Group, a Lebanese Holding Group that has chosen Dubai for their Headquarters to run the international operations.

The Group’s approach is consistently smart, maintaining integrity in all that they do, working with international partners to test concepts in Dubai and the region, and expand them to the international markets.

Pragma Group balances the art and science of business.

Our Services



Our Brands

Cavalli Club Dubai
Cirque Le Soir Dubai
Epicure Catering

Beefbar Dubai
Crazy Fish Dubai