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  • Cavalli 

    Club 

    Restaurant & Lounge

    Bringing a whole new lifestyle concept to the city, Cavalli Club lives true to every element of Roberto Cavalli’s style.

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  • Cirque 

    Le 

    Soir

    The world's most scandalous nightclub.
    If you don't know don't worry!

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  • Beefbar 

    Dubai

    The finest cuts of certified Japanese meat in the world.

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  • Crazy 

    Fish 

    Dubai

    The freshest fish & seafood in the region.

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  • Epicure 

    Catering

    Voted one of the top catering companies in the region.

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  • Billionaire 

    Mansion 

    Dubai

    A one stop lifestyle destination in Dubai.

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  • the 

    health 

    co.

    A leading wellness company providing safe and effective weightloss programs.

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  • Restaurant 

    Ours

    An unexpected dining space hidden in the heart of Knightsbridge.

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  • Solitaire

    Party in opulence and sophistication in this truly stunning Khaleiji night spot.

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  • The 

    House 

    Party 

    Dubai

    The ultimate 90s throwback. Arcade games, beer pong, Nintendo and red cups make this a truly unique venue.

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About Us

The White Label brand and insignia personify the values of commitment, creativity and true leadership while trailblazing on every aspect of projects initiated, developed and maintained.

It is a company that seeks to provide exceptional solutions for high-end F&B establishments whilst maintaining top of the line services which are transparent, fair and ethical.

White Label is one of the management and business development arms of the Pragma Group, an UAE Holding Group that has chosen Dubai for their Headquarters to run the international operations.

The Group’s approach is consistently smart, maintaining integrity in all that they do, working with international partners to test concepts in Dubai and the region, and expand them to the international markets.

Pragma Group balances the art and science of business.

Our Services



Our Brands

Cavalli Club Dubai
Billionaire Mansion Dubai
Cirque Le Soir Dubai
The House Party Dubai
Solitaire
Epicure Catering
The Health Co.
Ours
Beefbar Dubai
Crazy Fish Dubai